02 — UX Design / Brand system → website → suite of products · 2025–26 · Live
SetMyCareer
A career-guidance company rebuilt end to end: an 82-page brand system, a new website with checkout, and four products that share one engine.
- Role
- Brand identity, product design, front-end and AI build
- Status
- Live
- Also in
- Brand & Graphic, AI
What exists
- 82-page brand guidelines in five parts: foundations, identity, visual language, digital expression, AI & creative framework
- Tagline 'Find Your True North'; compass-star logomark; Cambo + Montserrat + Inter type system
- One repository, four deployed apps: counsellor console, client portal, admin dashboard, guest test links
- 141 documented API endpoints; Razorpay checkout; LiveKit sessions; Compass AI assistant grounded in each client's results
- Marketing site with ~25 routes: free assessments (Career Clarity Index, package-fit quiz), pricing, blog, counsellor recruiting, 12 legal documents
- Live at setmycareer.com
Business lens
Four psychometric instruments + human counsellors + AI: the AI never replaces the counsellor, it prepares the session. Funnel: free CRI test → package-fit quiz → checkout → booked sessions. Show the funnel, the pricing logic and one metric that moved.
Full case study in progress — this page is generated from the content map.